MEMBER ONBOARDING GUIDE

WELCOME TO THE DOULA DIRECTORY AUSTRALIA

 

Your profile is your chance to introduce yourself to families across Australia who are looking for the right doula for their journey.

Follow the steps below to get set up. It should only take around 10–15 minutes.

💡 Tip: If you saved your old profile information from the previous directory, have it nearby. It will make the process much quicker.

🎥 Prefer to watch first? Check out our Loom walkthrough here: Watch Video Walkthrough (or scroll to bottom of page to watch video)

BEFORE YOU START

Please have ready:

• Your bio/about section

• Website link

• Instagram/social media links

• Service areas/suburbs

• 1–3 images

• Qualifications/training information

STEP 1 — GO TO THE DIRECTORY

Open your web browser and go to:
https://www.douladirectory.com.au

STEP 2 — CLICK “ADD YOUR LISTING”

Look for the button that says:

• Add New Listing
  
  or

• Sign Up

This is usually located in the top menu or homepage.

Click the button to begin.

STEP 3 — CREATE YOUR ACCOUNT / LOG IN

If this is your first time using the new directory platform, you’ll need to create a new account.

• Enter your email address - please use your business email

• Create a password

• Check your email for the verification link

• Click the verification link

• Return to the directory and log in

STEP 4 — PERSONAL & INFO

You’ll now begin completing your listing information.

Please complete:

• Your full name or business name

• Your email address

• Phone number (optional)

• Listing name

• Short description

💡 Tip: Your listing name should be the name families know you or your business by.

Your short description is a quick summary that appears in search results and previews. Keep it clear, warm, and easy to understand.

Example:
“Birth and postpartum doula supporting families with evidence-based, trauma-informed care.”

STEP 5 — BUSINESS

Add your:

• Business details

• Location/suburb/state

• Service areas

• Contact information

• Website link

• Social media links

💡 Tip: Adding your website and Instagram helps families learn more about you and can improve visibility for your business.

STEP 6 — MEDIA

Upload your images and profile media.

Preferred Option (Recommended)

Use image URLs from your website.

This helps:

• Drive traffic back to your website

• Support your SEO

• Keep your branding and image quality consistent

HOW TO GET YOUR IMAGE URL

• Go to your website

• Find the image you’d like to use

• Right-click the image

• Select:

  • “Copy image address”

  • OR “Open image in new tab”

• Copy the image URL

• Paste it into the image field in your directory profile

💡 Tip: The image link should ideally end in:

• .jpg

• .jpeg

• .png

UPLOAD OPTION

If you do not have a website, you can upload images directly to the directory.

IMAGE GUIDELINES

Maximum:

• 3 images per listing

• 3MB per image

Recommended image sizes:

Logo/Profile Image

• Recommended size: 100 x 100 px

• Maximum: 1 image

Listing Images

• Recommended size: 1080 x 608 px

• Maximum: 3 images

Landscape images work best.

PLEASE AVOID:

• Very tall portrait images

• Blurry or low-quality photos

• Screenshots

• Overly filtered images

💡 Tip: Warm, natural, professional images tend to perform best with families.

STEP 7 — CATEGORIES & TAGS

Select the categories, services, and tags that best match your support and experience.

This may include:

• Birth doula support

• Postpartum/newborn doula support

• Birth education

• Hypnobirthing

• VBAC support

• Pregnancy loss support

• Other relevant services or modalities

TAGS — PLEASE READ BEFORE ADDING

Tags help families search for doulas based on specific support areas, training, certifications, or modalities.

To help keep the directory organised and easy for families to search, a range of approved tags have already been added into the directory. Please check the existing tags first before creating a new one.

Please only select or add tags that are:

• Relevant to your professional support, training, or experience

• Commonly understood by families

• Specific and searchable

• You do not need to create a new tag if an existing one already fits your service or training.

Examples of approved tags include:

• VBAC

• Homebirth

• Hypnobirthing

• Spinning Babies

• Pregnancy Loss Support

• Neurodivergent Support

• Breastfeeding Support

• Trauma-Informed

• OMP / Optimal Maternal Positioning

Please avoid:

• Location tags (e.g. Sydney, Central Coast, Melbourne)

• Duplicate service tags already covered in categories

• Vague or promotional wording

• Personal branding phrases or slogans

Examples to avoid:

• “Empowered Birth”

• “Gentle Mama”

• “Birth Goddess”

• “Natural Parenting”

• “Holistic Queen”

💡 Tip: Tags should help families quickly understand your areas of support, training, or special interests.

If you're unsure whether a tag is appropriate, please contact the DNA committee before adding it.

To help maintain a clear and searchable directory, tags may be edited, merged, or removed by directory administrators where required.

STEP 8 — LINKS & DESCRIPTION

This is one of the most important parts of your profile.

Your bio/about section is your chance to connect with families before they even contact you.

Things you may like to include:

• Who you are

• What drew you to doula work

• The type of support you offer

• Your training and experience

• Your approach to care

• What makes your support unique

• Any special interest areas

Examples:

• VBAC support

• Homebirth support

• LGBTQIA+ inclusive support

• Neurodivergent family support

• Multiples

• Trauma-aware support

💡 Tip: Write like you’re introducing yourself to a family in person. Warm, clear, and easy to read works best.

STEP 9 — SOCIAL & SEO

This section allows you to connect your social media accounts and improve how your profile appears online.

You may be able to add:

• Instagram

• Facebook

• Website links

• Social sharing images

💡 Tip: Completing this section can help families find and connect with you more easily online.

STEP 10 — ADDITIONAL INFORMATION

Depending on your services, you may see additional custom fields to complete.

This can include:

• Qualifications

• Certifications

• Areas of specialty

• Additional services

• Service radius or travel areas

Please complete as much information as possible to help families better understand your support.

STEP 11 — REVIEW & SUBMIT YOUR PROFILE

Before submitting:

• Check your bio for typos

• Confirm contact details are correct

• Check your images are displaying properly

• Make sure website/social links work

• Double-check your selected categories and tags

Once ready:

• Click Submit or Publish

Your listing will go through a short 2-3 business day approval process before appearing live on the website

YOU’RE ALL DONE 🎉

Your profile is now on its way to being seen by families across Australia.

Thank you for being part of the Doula Directory Australia 💚

If you run into any issues or have questions, please contact:

info@doulanetwork.org

FAQ'S

Why should I use image URLs from my website?

Using image URLs helps:

• Drive traffic back to your website
• Improve your SEO
• Keep image quality consistent

What if I don’t have a website?

No problem. You can upload up to 3 images directly.

Why is my image cropped strangely?

Very tall portrait images may be automatically cropped.

Landscape images around 1080 x 608 px work best for listings and 100 x100 px works best for logos.

Why isn’t my image uploading?

Possible reasons:

• File is too large
• Unsupported format
• Slow internet connection

Please keep images under 3MB.

How many images can I upload?

Maximum:

• 3 images per listing

Can I edit my listing later?

Yes. You can log in and update your listing anytime.

Please beware that any edits to your profile will also undergo admin approval. This is to avoid any spam, false advertising and inappropriate content on the directory. 

How long does approval take?

Listings are manually reviewed before going live.

Please allow 2 - 3 business days for your listing to be approved.

What should I include in my bio?

Families connect best with bios that feel warm, clear, and personal.

Talk about:

• Who you support
• Your style of care
• Your values
• Your experience
• Your offers

Why is the map pin not exact?

Google Maps uses suburb and address information to generate map locations.

Sometimes the pin may appear slightly different depending on the address format entered.

Who do I contact if I need help?

Please ensure you re-read the setup guide and FAQ's. If you still find no resolution or need help please contact us at:

• info@doulanetwork.org